
“Starting a café is not just brewing coffee and serving pastries; it’s weaving together dreams, passion and hard work into a place where every cup is served with a story and every customer leaves with a smile.”
Do you dream of starting a café?
How often have you sat there with your latte and daydreamed about opening your own little corner of warmth and community? Maybe it’s time to turn your café dream into a reality! The first step is to be clear about what is required. Beyond the friendly atmosphere and the smell of freshly brewed coffee, there are number-crunching calculations and financial planning. Starting a café is a nice mix of passion and hard-boiled money – so get ready to dive into the numbers jungle and build your café on a solid foundation.
What does it cost to start a café?
The cost of opening your own café can vary enormously. It ranges from a small sum of 250,000 SEK for a rolling coffee kiosk, up to a staggering 3 million for an exclusive café with seating and the whole package. A coffee stand can be yours for less than €50,000. But why this big difference? Well, it depends on a plethora of factors: is it a central or out-of-the-way location you’re aiming for, do you want organic and locally grown products or classic accessories, or maybe you want a coffee machine that’s as high-tech as a spaceship? All these choices will affect the final bill.
From food truck to fine dining café
Depending on the type of café you dream of, the initial cost will change drastically. You can start a food truck for a relatively modest budget of SEK 250,000, while a fine-dining café with seating can easily reach over a million. A little tip: the size of the pub and the location itself are the big money-spinners – so think carefully before signing any lease.
The equipment that adds the finishing touch to your café
Coffee machines and water filtration – they may not sound like the most exciting investments, but they are so important! The equipment can make up to half of your start-up costs. Don’t forget that a perfect cup of coffee requires a top-notch espresso machine, and skimping on your own top-notch coffee grinder can turn your Arabica into a disappointment.
The business plan as your best friend
A business plan is like a best friend: it is there to support you, look after your best interests, and prevent total disaster. A solid business plan should be the first ingredient in your café start-up package – it should include everything from the budget for the premises to marketing. The good news? A good business plan is also your ticket to impressing the bank or investor.
Calculating the cost of goods
Coffee beans, milk and other necessities must not consume more than 40% of your sales forecasts. Are you planning to serve hipster coffee with avocado toast? Don’t forget to carefully calculate your purchases, so you don’t get swept away by an expensive trend!
Calculate costs down to the last penny
Job interviews, meetings with banks, and buying coffee beans by the truckload – include it all in your business plan. Keep in mind that rent should not be higher than 15% of your income, and that salaries should be included. And speaking of salaries, don’t forget to include your own.
Taxes and law – boring but important
Swedish taxes and laws are a myriad of paragraphs that can make the heart of even the sharpest coffee bean tremble. Employer contributions are around 35% of the wage cost. And then there are ‘other costs’ such as permits and insurance. Getting professional help in this particular area can be a really smart move.
Location, location, location
Have you found an idyllic venue in a cozy corner of the city? Perfect! But is it the right place for your target audience and are you aware of the competition? The location you choose is crucial to the success of your café. Think about your demographics, do you want to be the local hero cafe where students gather, or a haven for urban working hipsters? Each scenario has its ideal location, so spend time on this critical part.
Are you going to do everything yourself?
It’s you against the world – right? It doesn’t have to be quite so lonely. Investing in skilled staff and perhaps a mentor can be what takes your café from okay to great. Not to mention the benefits of having someone who knows accounting, or knows the legal ins and outs better than you do.
When expert help is worth every penny
Lawyers and architects may feel like a heavy upfront cost, but they can actually save you a mountain of money (and potential ulcers) in the long run. Those who steer you right through the permitting process and create an environment that attracts customers are ultimately worth every penny.
Future plans and sustainable success
When the cakes are baked and the espresso machine is buzzing with anticipation, it’s easy to think that the hardest part is over. The truth is that your café adventure is just beginning. How do you ensure sustainable success? Plan for the future, stay on top of trends, adapt to the market and always keep evolving.
And we can’t stress enough the importance of being consistent if you’ve found a concept that works. Fads and trends come and go, but a well thought-out and dynamic café can stand the test of time. Don’t forget that your ability to adapt to the market, no matter how the winds blow, is the key to long-term success and prosperity.
Final word on starting a café
Opening a café is not something that happens overnight. It requires patience, careful planning and a lot of attention to detail. Ultimately, it is the meeting of your dreams and your planning with reality that will determine whether your café flies high or falls flat. Either way, dream big but plan smart – good luck on your journey to becoming a café owner!

FAQ – The cost guide for starting your own café
How much can I expect to pay to start a small café?
The cost of setting up a small café can vary depending on several factors, but for traditional cafés with seating, costs often start at around SEK 800 000. However, remember that the location, the quality of the equipment and the scale of your business can significantly affect this figure.
What are the main expenses when opening a café?
The biggest expenses are usually the rent of the premises, which should be below 15% of your sales projections, and the cost of equipment, which can represent over 50% of your total budget. Cost of goods, staff and professional services such as lawyers and advisors are also important to budget for.
Is it important to have a business plan when starting a café?
Absolutely, a good business plan is crucial to the success of your café. It should include details of the budget for premises, furnishings, advertising, staff, equipment and other overheads such as permits and insurance. A well thought-out business plan will also help you impress potential investors or lenders.
Can the location of my café really affect the success of my business?
Yes, the location of your café is critical. It’s important to choose a location that matches the demographics of your target audience and to keep an eye on competition in the area. Opening in the right location can have a big impact on your café’s popularity and financial success.
Is it worth investing in professional help such as legal advice and architectural services?
The investment in professional services, such as lawyers for legal advice and architects for the design of your café, may seem costly at first. But these experts can help you navigate through the red tape, save you money in the long run and ensure your café is attractive to customers, making them a valuable part of your investment.

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